The Federal Trade Commission is proposing new rules to put more limits on tech companies’ collection and use of children’s data, particularly when used for targeted advertising. In announcing the proposed new rules on Wednesday, FTC Chair Lina Khan said kids must be able to play and learn online “without being endlessly tracked by companies looking to hoard and monetize their personal data.”
The proposed rule changes would bar tech companies from keeping data indefinitely, and education tech companies would have to get school approval to collect kids’ data, which couldn’t be used for commercial purposes.
The FTC will take public comment for 60 days after the proposals are posted in the Federal Register.