X, the platform formerly known as Twitter, will allow political ads on its platform for the first time since 2019.
Ahead of the 2024 US presidential election, the company said in a blog post that it’s working to expand the teams to “Focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats.”
The new announcement comes through months of controversial changes to the platform after Elon Musk took over last year, and criticism about how Twitter’s previous leadership handled political discourse.